The Event for the Beauty and Wellbeing Industry!
Date: October 18 + 19, 2025
Location: Messe München, Halls C2, C3 & C4, North Entrance
The BEAUTY FORUM Festival showcases a wide spectrum of future visions, innovations, and trends in the industry. At the heart of the festival is the theme of "Longevity" – the art of promoting beauty, health, and quality of life in a holistic and sustainable way.
Ticket sales start on June 26, 2025.
Feel the Future of Beauty!
Longevity – What Does It Really Mean?
Longevity is not just about living longer — it's about living a long, healthy, and vibrant life. It’s defined by physical resilience, mental wellbeing, and cellular health that lasts well into old age.
Scientifically, longevity is based on a combination of:
– Genetic factors (approx. 25%)
– Lifestyle choices (nutrition, movement, sleep, stress reduction)
– Aesthetic and emotional experiences that, through neurobiological processes, measurably enhance health
In essence, longevity is more than life extension — it is the art of shaping life consciously, healthily, and beautifully.
Longevity at the Heart of the BEAUTY FORUM Festival – Why?
What if beauty is more than aesthetics?
What if it heals, strengthens the heart, protects cells — and even extends life?
Science now confirms: beauty has a profound impact on the body and brain.
Aesthetic stimuli activate the brain’s reward systems, lower stress hormones like cortisol, and promote the release of healing messengers such as dopamine, oxytocin, and serotonin. These molecules influence our mood, immune system, and even cellular aging.
- People who regularly surround themselves with beauty — whether in nature, music, or art — show measurable benefits: lower blood pressure, reduced stress, and enhanced quality of life, resilience, and even life expectancy.
- Studies prove: beauty is not a superficial luxury, but a biomarker for health and longevity. Women in particular benefit from targeted nutrition and aesthetic self-care on a cellular level.
- And yes — attractiveness is correlated with longevity. Not because outward beauty alone matters, but because it often reflects inner health, social connection, and psychological wellbeing.
Scientific Sources
- Boccardi V, Polom J. Searching for Beauty and Health: Aging in Women, Nutrition, and the Secret in Telomeres. Nutrients. 2024 Sep 15;16(18):3111. doi: 10.3390/nu16183111. PMID: 39339711; PMCID: PMC11434636.
- Grossi E. Beauty and health: an intriguing liaison? Clin Exp Rheumatol. 2024 May;42(5):1091-1096. doi: 10.55563/clinexprheumatol/65340f. Epub 2024 Mar 6. PMID: 38451159.
- Sheehan CM, Hamermesh DS. Looks and longevity: Do prettier people live longer? Soc Sci Med. 2024 Aug;354:117076. doi: 10.1016/j.socscimed.2024.117076. Epub 2024 Jun 25. PMID: 38959815.
- Castruita PA, Piña-Escudero SD, Rentería ME, Yokoyama JS. Genetic, Social, and Lifestyle Drivers of Healthy Aging and Longevity. Curr Genet Med Rep. 2022 Sep;10(3):25-34. doi: 10.1007/s40142-022-00205-w. Epub 2022 Sep 26. PMID: 38031561; PMCID: PMC10686287.
- Passarino G, De Rango F, Montesanto A. Human longevity: Genetics or Lifestyle? It takes two to tango. Immun Ageing. 2016 Apr 5;13:12. doi: 10.1186/s12979-016-0066-z. PMID: 27053941; PMCID: PMC4822264.
Exhibition
The BEAUTY FORUM Festival will take place across three halls of 10,000 m² each, offering beauty professionals the opportunity to discover the latest products, innovations, and services from all areas of professional cosmetic treatments – just as they’re used to.
NEW in 2025:
- The range of professional cosmetic services will be expanded to include offerings from the fields of nutrition (including supplements & superfoods), movement (e.g. fitness, wellness), as well as sleep and stress reduction — all to strengthen the festival’s focus on longevity.
- One of the three halls will also be open to beauty-interested consumers, who can explore everything related to cosmetics & natural cosmetics, wellness, wellbeing/mindfulness, fitness, supplements & superfoods, as well as lifestyle and home accessories.
Start-ups: A dedicated platform for presenting new, innovative companies that are shaping the future of the beauty and wellbeing industry.
Education & Training
As part of the festival, a wide range of high-quality educational opportunities will be offered:
- For beauty professionals:
- the MEDICAL Congress
- the FUSS FORUM with certified lectures
- hands-on workshops for practical training
- engaging infotainment sessions on current topics and trends at the BEAUTY STAGE (Hall C2)
NEW in 2025:
- For Everyone – Professionals and Consumers alike:
- Trend infotainment and entertainment on the TREND STAGE (Hall C4)
- The Longevity Congress – the educational highlight on the key trend shaping the health, wellness, and beauty industries.
Designed for beauty professionals and interested consumers with a passion for longevity, sustainability, and health-conscious living.
Photos BEAUTY FORUM MUNICH 2024
