Discover a world of experience in which the future of the beauty industry becomes tangible - full of innovations, emotions and interaction. ‘Feel the Future of Beauty’ is more than just a slogan - it is an invitation to be part of a movement that looks to the future and appeals to all the senses.
Experience forward-looking trends, visionary brands and an inspiring atmosphere. Look forward to numerous visitor activities that invite you to join in, be amazed and discover - from interactive experiences to attractive competitions.
The trade fair is not just a platform for information and exchange, but a real festival for everyone who wants to rethink and feel beauty.
‘Feel the Future of Beauty’ means: experience today what will inspire tomorrow. Be there and shape the future of the industry with us!
Where beauty becomes an experience - discover the visitor highlights
Lucky wheel at the Health and Beauty stand
Stand number: C2 / E30
Fancy a dose of beauty luck? Then spin our lucky wheel at the Health and Beauty stand - every spin is a hit!
You can expect high-quality professional products and surprises from top beauty brands.
Come by, take part and be happy!
Dancing Wings
A brilliant highlight: the mirror butterfly - a fascinating combination of professional dance performance and imaginative design.
This impressive performance combines aesthetics, movement and magic in a spectacular way. The shimmering elements made of mirrors reflect the light in a fascinating way and create a magical atmosphere that delights young and old alike.
Barefoot path
Standnummer: C3 / C81
Take off your shoes and discover the barefoot path in the centre of Hall C3! On different surfaces such as sand, wood, gravel or bark mulch, you can feel the world beneath your feet with every step.
The path invites you to switch off for a moment, awaken your senses and experience a piece of nature - simply and directly. Treat yourself to a moment of peace and quiet and experience how good it feels to walk barefoot.
Slow down. Mindfulness. Naturalness.
Speaking Hands
With expressive gestures and charming language, Alana takes the audience into a world full of surprises. A world in which classical magic leaves its boundaries behind.
Her amazing finger dexterity and sophisticated visual illusions turn every performance into an entertaining and interactive experience in which reality and illusion merge.
Selfie spots
Capture the best moments of your festival visit - at our creative selfie spots! Throughout the halls you will find lovingly designed backdrops, colourful backgrounds and original designs that are perfect for your personal souvenir photo.
Whether alone, with friends or spontaneously with new people you've met - grab your mobile phone, find your favourite spot and share your festival moment with the world.
Smile. Snap. Share.
Relax lounge
Stand number: C4 / D46 & E46
Sometimes you just need a short break from the hustle and bustle - that's exactly what our Relax lounge is for.
Sit back, take a deep breath and enjoy a quiet moment. Whether alone or with company: here you will find a place to switch off, recharge your batteries and feel good.
Relaxation. Retreat. Recharge your batteries.