Experience the future of the beauty world - up close and with all your senses!
Hall C4 - the hall for all beauty enthusiasts!
Immerse yourself in a fascinating world of experiences full of inspiration and innovation: from lifestyle and fitness to nail design, well-being and nutrition to cosmetics and sustainable natural cosmetics.
Look forward to unforgettable moments: star stylist Boris Entrup will reveal his beauty secrets in exclusive masterclass workshops. An energetic programme with inspiring beauty talks, captivating lectures, breathtaking make-up shows and entertaining infotainment awaits you on the TREND STAGE.
Get to know the trends of tomorrow - with exciting start-ups and innovative brands that bring fresh ideas and new impulses to the beauty world.
Do you want to develop yourself further or get off to a new start? Then the training and further education sector is just right for you - full of knowledge, perspectives and opportunities.
Join us and feel how much power, creativity and passion there is in the beauty world - you don't want to miss out on this experience!
Hall C3 - Professionals only
Welcome to the exhibition area for all professionals who want to rethink beauty and foot care. Here you will find everything to make your professional heart beat faster - from immediately available product highlights in the Cosmetic Direct area to exclusive brands in the Cosmetic Exclusive area, which you can conveniently pre-order.
Naturally beautiful & holistic thinking: The range is complemented by exciting exhibitors from the areas of nutritional supplements and natural cosmetics - perfect for all those who think beauty holistically and want to offer their customers real added value.
Do you love fresh ideas? Then discover the Start-up Zone - the hotspot for innovative concepts, creative newcomers and surprising product solutions that move the industry.
Knowledge is your beauty boost: Be inspired by leading training centres in the training and further education area and find out about new opportunities, further training and career paths in the beauty sector.
The supporting programme - know-how meets experience:
🦶 Foot Forum:
The stage for all podiatry and foot care professionals! Look forward to exciting specialist lectures with recognised training points, exclusive company presentations and dialogue at eye level.
👣 Barefoot path:
Feel instead of just seeing! Take off your shoes and get up close and personal - experience the world of foot care in a completely different way, with all your senses.
An exhibition area that combines knowledge, innovation and experience - for all those who not only want to move with the industry, but also actively shape it.
Hall C2 - Professionals only
Immerse yourself in a world full of nail art, make-up and professional beauty trends. Here, innovation, inspiration and skilled craftsmanship merge into an experience full of power and style.
The Cosmetic Direkt area offers you beauty to go: Instant sale products - fast, uncomplicated and perfect for your everyday studio life.
In the Cosmetic Exclusive area, you will discover hand-picked brands and high-quality products that you can conveniently order - ideal for discerning professionals.
Also included: highlights and must-haves from the lashes and PMU areas - for all those who want to expand their range and offer their customers even more professionalism and variety.
What you can expect:
✨ Nail Contest – ‘Nail the Future - your vision, your style’:
Let your creativity run wild! Design unique tips and show how you see the future of nail art - bold, modern, individual. The best looks will be rewarded with great prizes.
🎤 BEAUTY STAGE - your stage for knowledge & wow effects:
Experience inspiring talks, impressive make-up shows and plenty of inspiration for your successful beauty business. Learn, be amazed, take away!
💄 Make-up Battle – Glow or Go!:
Time for your grand entrance! Compete against other make-up artists and create your signature look live - creative, expressive, unique. Show what you're made of!
A place full of ideas, trends and encounters - for everyone who lives, loves and thinks beauty. Be there!
