BEAUTY FORUM Festival

Festival highlights for ALL beauty fans and professionals | Hall C4

• Exhibition programme: cosmetics & natural cosmetics, wellness, wellbeing/mindfulness, fitness, supplements & superfoods as well as lifestyle & home accessories
• Innovative start-up companies
• Exciting training offers presented by schools and further education institutions
• Longevity Congress, the further education programme on the central trend in the health, wellness and beauty industry, for beauty professionals and interested consumers: inside with an affinity for longevity, sustainability and health awareness
• Make-up masterclasses with Boris Entrup on Saturday
• Visitor make-up on Sunday
• Trend infotainment and entertainment on the TREND STAGE
• Selfie spots

The following events are only held in German: Longevity Congress, Make-up masterclasses & TREND STAGE.

Festival highlights for beauty professionals | Halls C2 & C3

In Halls C3 and C2 you will find, as usual, an extensive range of exhibitions and training programmes especially for beauty professionals:

• Extensive trade exhibition from all areas of professional service cosmetics
• Exciting training and further education programmes for beauty professionals, presented by schools and further education institutions
• Entertaining infotainment on current topics and trends at the BEAUTY STAGE
• MEDICAL Congress on Saturday
• Practical workshops on Sunday
• Challenges: Make-up Battle, International Masters Award Make-up & Nail Contest
• FOOT FORUM with certified lectures & company presentations and barefoot path

Of course, Hall C4 is also open to all professionals.

The following events are only held in German: BEAUTY STAGE, MEDICAL Congress, workshops, all challanges and FOOT FORUM.

Longevity – What Does It Really Mean?

Longevity is not just about living longer — it's about living a long, healthy, and vibrant life. It’s defined by physical resilience, mental wellbeing, and cellular health that lasts well into old age.

Scientifically, longevity is based on a combination of:

– Genetic factors (approx. 25%)
– Lifestyle choices (nutrition, movement, sleep, stress reduction)
– Aesthetic and emotional experiences that, through neurobiological processes, measurably enhance health

In essence, longevity is more than life extension — it is the art of shaping life consciously, healthily, and beautifully.
 

Longevity at the Heart of the BEAUTY FORUM Festival – Why?

What if beauty is more than aesthetics?
What if it heals, strengthens the heart, protects cells — and even extends life?

Science now confirms: beauty has a profound impact on the body and brain.
Aesthetic stimuli activate the brain’s reward systems, lower stress hormones like cortisol, and promote the release of healing messengers such as dopamine, oxytocin, and serotonin. These molecules influence our mood, immune system, and even cellular aging.

• People who regularly surround themselves with beauty — whether in nature, music, or art — show measurable benefits: lower blood pressure, reduced stress, and enhanced quality of life, resilience, and even life expectancy.
• Studies prove: beauty is not a superficial luxury, but a biomarker for health and longevity. Women in particular benefit from targeted nutrition and aesthetic self-care on a cellular level.
• And yes — attractiveness is correlated with longevity. Not because outward beauty alone matters, but because it often reflects inner health, social connection, and psychological wellbeing.

Photos BEAUTY FORUM MUNICH 2024