
BEAUTY FORUM Festival – Feel the Future of Beauty
October 18–19, 2025
Messe München
Opening Hours:
→ Saturday, October 18, 2025: 10 AM – 6 PM
→ Sunday, October 19, 2025: 10 AM – 5 PM
Venue:
→ Messe München, Halls C2, C3, C4, North Entrance
Welcome to the BEAUTY FORUM Festival – the heart of the beauty and wellbeing industry!
This is where innovation meets emotion, where outer beauty merges with inner radiance.
In 2025, everything revolves around the theme of Longevity – the art of living beauty, health, and quality of life in a holistic and sustainable way.
💫 New in 2025: In addition to our existing offerings for beauty professionals, we're opening one of our three halls (C4) to all beauty enthusiasts!
Experience trends, treatments, and technologies up close – in a hall full of inspiration, products, and brands you can touch, try, and be amazed by.
🎟️ Be part of this unique experience. Get your ticket now and experience the future of the beauty industry!
Feel the Future of Beauty!
Beauty, Wellbeing & Longevity - experience the future of the beauty industry up close!
Innovative beauty trends meet modern wellbeing. Experience an inspiring interplay of the latest technologies, future-orientated concepts and visionary ideas - presented by top brands and experts in the industry.
Whether skincare, make-up, treatments or mind-body balance - here you can discover products, ideas and brands that redefine beauty and well-being. For all those who are not just looking for the trend, but want to help shape it. Immerse yourself, be inspired and experience what the future of the beauty world has in store!

The following events are only held in German: Longevity Congress, Make-up masterclasses & TREND STAGE.
Experience Zones
Feel the Future of Beauty – Discover It Now
TREND STAGE
Infotainment & Inspiration
Hall C4
Start-up-Area
Halls C3 & C4

Longevity Kongress
Saturday, October 18, 2025
Room C41 (above Hall C4)

Make-up Masterclass
Saturday, October 18, 2025
Hall C4

Glow-Up Station
Sunday, October 19, 2025
Hall C4

The following events are only held in German: BEAUTY STAGE, MEDICAL Congress, workshops, all challanges and FOOT FORUM.
MEDICAL Kongress
Saturday, October 18
Room C31 (above Hall C3)
Workshops
Sunday, 19 October 2025
Room C31 (above Hall C3)
International Master's Award Make-up
Sunday, 19 October 2025
Halle C2

Hall overview
All halls at a glance